A three-day fitness weekend was launched at the LuckyOne mall in Karachi. A unique, one-of-a-kind experience organized by any mall, it was attended by a large number of people. Much to the delight of all the visitors, for the first time, founders of 42-Day Challenge Nusrat and Torsam Tajik launched diet food stalls, which was a big attraction for the health-conscious. They managed to keep everyone engaged by introducing different games and activities too, where people got a chance to participate in the exercises and workouts that they demonstrated. A platform for trainees offering them free membership was provided as well. Kiosks were set up for free of cost BMI, eye and general health check-up, along with power cleansing by WB Hemani as well. Other brands related to health and fitness such as Greeno, Subway, Nike and Adidas had exciting games, activities, prizes and deals going throughout the weekend as well. All in all, it was a highly successful and unique event, with not a dull moment for any of the visitors.

Published in Young Nation Magazine on October 28, 2017