London  - Samsung has unveiled a video content app that will compliment - and hopefully boost interest in - its Gear VR virtual reality headset. Milk VR will provide free, immersive, 360° content to users and will offer sports, music and even action videos. The launch follows the release of Milk Video and Milk Music. It is thought that the Milk videos will last between one and 10 minutes and come in both 2K and 4K formats.

Samsung tweeted a video about the new app but is yet to release any other details about the software.  The company’s $199.99 virtual reality headset was officially launched in September and a full-scale public roll out is expected in early 2015.