Islamabad - Managing Director, National Book Foundation (NBF), Dr Inam ul Haq Javeid Sunday said for last few years the negative propaganda of decline in book culture was hovering over the minds of youngsters that was baseless as the number of publishing books was constantly increasing, showing that there was no decline in book reading culture.

“We are publishing books and their number is increasing day by day which is reflective of the increasing demand of the books,” he said in an interview with APP.

To deal with such propaganda, various initiatives of NBF focused on involving readers frequently to get feed back on improving the ongoing projects and taking new initiatives for promoting the love for book reading for the enrichment of our social, cultural and intellectual life and strengthening the cause of peace, harmony, tolerance in society and promote the book culture in the country, he said.

The NBF in its premises, had created a much relaxing atmosphere and an ambiance that compeled people to explore the world of books displayed artistically at Club Book Shop, National Book Museum, Mobile Book club and other corners while there was a need to provide the same environment at educational institutions to create love for book reading among the coming generations.

The NBF has also opened its bookshops as travellers’ book clubs at some Railway stations and airports across the country to facilitate the travellers in their book reading habits.

The foundation which was established in 1972 as a service rendering educational welfare organization, is receiving a very positive response from the parents, teachers, students and readers on its various programmes including Readers Club which is one of the most public oriented book promotional activity attracting readers to buy books of their choice at half price. Besides, promoting reading habit, it encourages the overall book industry, help increasing literacy rate, create reasonable demand for good quality reading material and motivating young generation towards developing reading culture in the society.

Membership of the Readers Club for 2015-16 will start from August

15 in major cities of the country including Islamabad, Lahore, Faisalabad, Wah Cantt, Multan, Peshawar, Abbottabd, D.I. Khan, Quetta, Karachi, Hyderabad, Sukkur, Larkana, Khairpur, Jacobabad, Gilgit and Muzafarabad.

The MD said the NBF is all set to launch Book Volunteers project in which 0.5 million volunteers will be registered in first phase across the country and cards will be issued to them to facilitate the book lovers. While the Mobile Book shop project are also facilitating the readers in remote areas with the slogan of “Books at your doorstep”.

In rural areas, where there is no library, we display books and provide the readers a proper sitting place to read the books of their choice free of cost while those who want to buy books, are also facilitated with discounted prices.

“All these initiatives are benefiting the citizens who read books and spend time in healthy activity and get quality information which ultimately bring relaxation among them and promote peace in the society,” he said.