LAHORE: The Embassy of Japan, in cooperation with the Lahore Arts Council and Pakistan-Japan Cultural Association, Lahore has organised an exhibition of Japanese Calendars 2015 at the Alhamra Art Gallery from February 3 to 10.

The exhibition was inaugurated by Provincial Minister for Women Development Hameeda Waheeduddin. Lahore Arts Council Executive Director Atta Muhammad Khan and Public Affairs Department of Japan Embassy Counselor Toshikazu Isomura were also present.

Japanese Calendars Exhibition is an annual feature of the cultural activities organised by the Embassy of Japan in Pakistan. This year, 133 calendars have been put on display in the exhibition with the cooperation of Japan Calendars Association, Tokyo. These calendars show Japan’s traditional and contemporary arts, sports, automobiles, nature, cultural heritage and architecture. Since every calendar is a piece of art, the Japan Calendar Association has tried their best to attract viewers through different subjects and mediums. The exhibition not only gives a picture of the socio- cultural development of Japan spread over centuries, but also exhibits the aesthetic features of Japanese printing technology.–PR

While speaking at the inaugural ceremony, Toshikazu Isomura said that a variety of Japanese calendars have been put on display in this exhibition which represent the beauty as well as the true life image of Japan. Most of the calendars displayed in this exhibition are made by private Japanese companies, and most of them are printed on recycled paper which is a fine example of Japan’s efforts to be eco-friendly, said Isomura.

Isomura further said that the Japanese companies work hard to be globally competitive through innovation, improvement, and by being environmentally conscious. They use innovation in their technology to preserve the environment. By doing so, they can enhance corporate image and, at the same time, satisfy their passion for improving the environment.

After the exhibition, all the calendars will be distributed to the lucky visitors through lottery by the Lahore Arts Council.