LAHORE – The British Council, in collaboration with HSBC Bank, has launched ‘Kids Read’, an activity aimed at encouraging primary school children to read inside and outside the classroom.

The programme was formally launched with two community events held at the Government Model School for Girls in Model Town and St John Girls & Boys School of Youhanabaad as part of the initiative.

The activities included two storytelling sessions by HSBC volunteers, followed by a series of kids’ learning activities designed for primary school children.

Aisha Nauman, the Project Manager of British Council’s English Programme, said: “Kids Read aims to enthuse children with the love of reading and enjoying books. The event is based on the values of volunteerism and is exemplified by the active participation and support of HSBC volunteers. Parents are involved through an interactive presentation and are given the opportunity to read out and tell stories.”

The initiative is exclusively sponsored by HSBC Bank Middle East Limited & Affiliates and is now being implemented in Pakistan after a successful implementation in the Middle East. Speaking at the occasion, Corporate Business Head of HSBC – Central Region — Zarrar Lodhi said, “Kids Read is an excellent initiative by the British Council. HSBC as a responsible corporate organisation recognises the importance of this initiative and is proud to be a part of it in many countries, including Pakistan.”

The Kids Read programme is being run at six private and government schools in Karachi, Islamabad and Lahore. Under the initiative, these schools will receive specially selected books and the British Council will hold workshops led by experienced trainers, storytelling sessions and a web-based competition highlighting the environment and financial education.