ISLAMABAD (APP) - The Pakistan Economy Watch (PEW) on Sunday said that bringing alternative system of medicines into the mainstream can help reduce healthcare cost and promote understanding among various disciplines. Despite tremendous advancements in modern medicines, around 75 per cent of the developing world and 50 per cent of the western population prefer alternative medicines. Interest in alternative healthcare system is growing as worldwide while sales of herbal products have skyrocketed to $ 50 billion a year, said Dr. Murtaza Mughal, President of the PEW. Underlining the need for tough regulations for the production, sale, and use of alternatives to ensure quality, safety and efficacy, he said that integration of all medicine systems could serve the common goal of improving health of the people. Dr. Murtaza Mughal, who is also President of Council of Alternate Medical Practitioners (CAMP), said that alternative medicines, including homeopathy, were significantly contributing towards promoting health. The proponents of the allopathy, which retains influence over the entire healthcare system, should stop looking down upon them for common good, said Dr. Mughal. Inclusion of some introductory modules of other systems into the orthodox medical curriculum can help develop understanding and bridge the communication gap, he said.