PR

Dubai

Swarovski, the global leader in cut crystal and fashion jewellery, hosted the first ever Sparkling Couture exhibition celebrating the brand’s long-standing relationship with regional and international couture designers.

The evening event, held at Madin at Arena, showcased exquisite collections by 35 couturiers and six jewellery and accessory labels from across the Middle East and South Asia. Each designer presents one piece, created exclusively for the event, highlighting their innovative use of Swarovski crystals.

VIP guests, press and brand partners will experience a vast exhibition of intricate couture creations along five themes: Bridal wear, Ethnic wear, Eveningwear and Modest wear, as well as statement jewellery and accessory, all creatively adorned with Swarovski crystals.

Chosen for their excellence in their respective areas of design, Swarovski brings together an eclectic group of designers providing a platform to showcase innovative and collaborative designs.

“Couture is an art form that typifies our region, and in bringing together such a diverse group of designers from across the GCC with leading names from South Asia, Swarovski underscores the mélange of talent and cultures which enriches the region,” said Flemming Nielsen, Vice President Sales, Swarovski, South Asia. “With participating couturiers and accessory designers from 11 countries, it is intriguing to see the passion, attention to detail and craftsmanship that defines these designers, and the region as a whole.”