MULTAN (APP) - Goodwill ambassador for women's rights and PM's daughter Syeda Fizza Batool Gilani has said South Punjab Women Chambers of Commerce and Industry (SPWCCI) could play a pivotal role in maximizing skilled women's contribution to industrial growth and overall national development. South Punjab Embroidery Institute and Khaddi Crafts Development projects were being completed under Prime Minister Syed Yusuf Raza Gilani's visionary initiative of 'Village Product Specialization' aimed at appreciating skills of the women and for their empowerment, said Fizza Gilani while addressing the office bearers of SPWCCI and women entrepreneurs at the local circuit house. First Lady, the wife of Prime Minister Begum Fozia Gilani also graced the occasion as the guest of honour. Fizza Gilani said that active participation of skilled women in export-oriented manufacturing of novel and traditional items would not only be a substantial support to the national economy but also give financial freedom to women. She said that empowerment of women could be helpful in tackling problems including poverty, terrorism and other social issues. She said that she wants to see the skilled women of Multan emerge as the role model for worker women all over the world. She said that all departments concerned including TDAP and Smeda should take matters of SPWCCI seriously and move forward with initiatives meant for women empowerment. She also urged men to encourage their female family members and cooperate with them. Fizza Gilani said that Pakistani women were courageous and their active participation in industrial and trade related activities would prove to be a milestone in Pakistan's overall socio-economic development. She said that she enjoys support from her father Prime Minister Syed Yusuf Raza Gilani and her brothers. She said that PM Gilani was taking special interest in the development of South Punjab with particular focus on women empowerment. She said that she would remain in contact with the SPWCCI to get their problems resolved. SPWCCI president Masooma Sibtain, general secretary Filza Mumtaz and begum Farrukh Mukhtar also spoke on the occasion. The First Lady Begum Fozia Yusuf Raza Gilani distributed shields and certificates among the best performing women entrepreneurs.