LAHORE - Amena Cheema, CEO Punjab Board of Investment and Trade (PBIT), has vowed to promote Punjab as an attractive investment destination

Acknowledging the importance of media in today’s time, Punjab Board of Investment and Trade has decided to partner with the local agencies and to take them on board in promoting the positive image of Punjab globally during a meeting organized by Punjab Board of Investment and Trade here at its head office.

In an effort to further strengthen the economy, PBIT, has taken Amena Zafar Cheema on board as the Chief Operating Officer. Ms Cheema said that Chief Minister of Punjab Shahbaz Sharif has taken the initiative to promote the province’s business viability to keen investors all over the world. She further said that “Punjab is the economic backbone of Pakistan. The province offers a host of investment opportunities in agriculture, industrial and commercial sector.” Abdul Basit (Chairman, PBIT) said, “Investment environment has improved drastically in the last two years because of the better security situation and lucrative investment incentives offered by the current government.

A sizeable participation from all the major print and electronic media outlets was witnessed. Suggestions from the media included, more focus on the Research & Development and SMEs, serious efforts to take benefit from the GSP plus status and investment friendly policies to attract the international community.