The concept of multi-design outlets has taken a new move in the country as there has been a rapid growth in cities and stores over the past few years.

Capital Islamabad has also got a new look with a number of cafes, stores, new hangouts as well as the branded stores. “The Rack”, a Multi Designer Boutique is a venture inspired by the Islamabad based Entrepreneur and talented Asfa Shafqat; located at the very heart of Islamabad downtown - a breath away from the luxurious Safa Mall and Opposite Standard Chartered Bank in F-7.

Owner Asfa Shafqat says: The Rack is a multi design concept house featuring established and fresh talented designer mainly from Karachi and Dubai.  “Being a working woman myself, I understand how hard it is for us to take out time to shop. Asfa says, “I wanted to set up a one stop shop for women who enjoy dressing classy and tasteful and staying up to date with fashion without having to hurt their pockets.”

She further goes on to differentiate her boutique by explaining “The Rack focuses mainly on designers from Karachi, Dubai and Lahore and our range of selected designers suits everyone’s needs and requirements. I purposely chose to limit my designers to 30 so that clients ACTUALLY have a chance to look at the dresses rather than getting lost around them.”

Asfa brings to the people of the federal Capital a stylish store, at a glamorous Red carpet launch over Mocktails and Hors d’oeuvres on Friday, the 9th of Jan 2015. From 6:00 pm to 9:00 pm ,handled by Rezz Aly Shah of Rezz PR and Events and hosted by Pakistan’s favourite Red Carpet hostess Natty and Top Models Dania Shaikh, Kanwal lyaas , Farwa Kazmi, Neena Ahmed and Nada Bangash . Attended by the crème de la crème of the Capital, it was a rocking event reception with guests pouring inn to give good wishes to the hosts.  From Businessmen to social elite to Diplomats to Politicians, all came in full force. Event organizer Rezz Aly Shah said: “It is always good to see new places opening up and making Islamabad a proper cosmopolitan capital of Pakistan, and we at Rezz PR try to chip in by promoting all the new things doing the red carpet events.”