ISLAMABAD - British Council aims at strengthening the cross-cultural exchanges coupled with several educational endeavors to promote the bilateral ties between Pakistan and United Kingdom. This was stated by Director Marketing and Communications, British Council Darrin Vardon,  during an Iftar Dinner hosted by British Council Islamabad, here on Friday. Talking to TheNation, Darrin Vardon maintained that British Council has initiated seven mega programmes that would create enormous impact to boost educational standards in Pakistan. These programmes have been initiated in collaboration with National Vocational, Technical Educational Council (NAVTEC) and Ministry of Education, he added. The educational programmes that have been launched so far, include Active Citizens, Innovation and Excellence, Central Saint Martins, Connecting Classrooms, English for Teaching; Teaching for English, and Skills for Employability. "All these programmes would surely make a difference in educational sector of Pakistan", Darrin Vardon remarked adding that British Council has adopted priority measures to enhance the 'O' levels and 'A' levels programmes in Pakistan, including extensive exchange of the students across borders. Marketing Manager, British Council Salman Cheema  said that upcoming programmes in the pipeline include capacity building programmes and training workshops for journalists and media men. The British Council intends to create awareness among media representatives regarding emerging international trends in print and electronic media. "However, these programmes can only be launched provided that their feasibility and compatibility is evaluated and discussed", he added. The management of British Council thanked both electronic and print media for giving due coverage to the Council where it deemed necessary. Several prominent journalists, anchorpersons from electronic media and other media representatives were also present on the occasion.