iNew Pak signs agreement with Mobile Masters

LAHORE (PR): iNew Pakistan (Fonescape Communications Pvt Ltd) has appointed Mobile Masters as the regional distributor for iNew smartphones and accessories in central Punjab. The agreement was signed by Alan Chen, CEO - iNew Pakistan, and Mian Irfan Aziz, managing partner –MobileMasters, on Thursday at a signing ceremony here.

Expressing his views on this occasion, Alan Chen said; “We are absolutely focused to launch iNew smartphones in Pakistan. The head office will start its formal operations in the last week of August. We are committed to bring latest innovative technology solutions to our customers and this distribution partnership will pave the way, to increase our nationwide presence and make our innovative products available for more consumers in other cities as well.”

He also said: “We are pleased to be represented by a company of the stature of Mobile Masters in this important phase of our business advancement in the country.”

“Mobile Masters is delighted to be associated with iNew Pakistan and looks forward introducing the high performance iNew Smartphones in Pakistan.” said Mian Irfan Aziz.

Jovago.com initiates hotel awards to promote tourism

LAHORE (PR): Jovago.com, Pakistan’s No 1 online hotel booking website, organised its first hotel awards the other day to applaud the best hotels in Pakistan. The purpose of this activity was to promote tourism as well as to raise public awareness among the general public regarding the travel and tourism industry.

In its effort to boost local tourism, and to promote hotels in different areas of Pakistan, Jovago.com has taken this initiative to reward the hotels that are considered exceptional according to the rating given by the tourists.

The presence of Fayyaz Ahmed from TDCP further added encouragement to the participating hotels.

Commenting on this initiative, Country Manager Jovago.com, Mrs Nadine Malik Almani said, “Jovago.com believes on bringing new initiatives and is working tirelessly to promote travel and tourism across Pakistan by educating travelers to smartly book their hotels with ease and at best rates. Jovago.com congratulates all the award winners and hope to make it an annual feature.”

Lahore Continental, Avari Hotel, Hotel One, Heritage Luxus suites, and Parhena Cottages & hotel were awarded at the first ceremony that was attended by representatives from hotel industry, tourism sector, socialites, media, and travel enthusiasts.

Jovago.com initiates hotel awards to promote tourism

LAHORE (PR): Jovago.com, Pakistan’s No 1 online hotel booking website, organised its first hotel awards the other day to applaud the best hotels in Pakistan. The purpose of this activity was to promote tourism as well as to raise public awareness among the general public regarding the travel and tourism industry.

In its effort to boost local tourism, and to promote hotels in different areas of Pakistan, Jovago.com has taken this initiative to reward the hotels that are considered exceptional according to the rating given by the tourists.

The presence of Fayyaz Ahmed from TDCP further added encouragement to the participating hotels.

Commenting on this initiative, Country Manager Jovago.com, Mrs Nadine Malik Almani said, “Jovago.com believes on bringing new initiatives and is working tirelessly to promote travel and tourism across Pakistan by educating travelers to smartly book their hotels with ease and at best rates. Jovago.com congratulates all the award winners and hope to make it an annual feature.”

Lahore Continental, Avari Hotel, Hotel One, Heritage Luxus suites, and Parhena Cottages & hotel were awarded at the first ceremony that was attended by representatives from hotel industry, tourism sector, socialites, media, and travel enthusiasts.

Samsung Galaxy Note 5

LAHORE (PR): Samsung Electronics unveiled their latest innovation, the Galaxy Note 5, at a ‘Samsung Mobile UNPACKED’ event held in New York on August 12. The grand event was further glorified by the presence of the famous Pakistani heart-throb, actor; Fawad Khan – the brand ambassador of Samsung Pakistan.

Fawad Khan has been featuring in the recent smart phone campaigns of Samsung as its brand ambassador.

The new Samsung Galaxy Note 5 will be enriched with many fascinating and innovative features and the Galaxy fans are enthusiastically waiting for this new device to amaze them with unprecedented technological breakthroughs, powerful functionality, vast memory capacity, awesome camera and communication features.

Serena Hotel launches relief work for flood-hit

ISLAMABAD (PR): Serena Hotels, under the banner of its Social Environmental and Educational Development Programme, has launched an extensive Flood Relief campaign to support affectees by contributing double the amount collected from guests at the rate of 5% on the restaurant bill amount. The campaign runs from the 14th of August to the 31st of August, across all Serena Hotels in Pakistan. Fittingly, the launch of this much needed campaign coincides with Pakistan’s Independence Day.

Serena Hotels work extensively to contribute positively to community development. Guests and members of local communities have whole heartedly participated in the Hotels’ numerous Initiatives in the past.

, showcasing the true spirit of compassion inherent in the Pakistani community.

Monsoon rains are expected to continue in the coming weeks. Relief efforts across Pakistan are currently underway, with government ministries, military establishments, corporate businesses and individuals all pitching in to ensure flood affectees are extended the help they require. It is hoped that this particular campaign will generate substantial support for the immediate relief of those affected by the monsoon floods this year.

PPTA resolution

LAHORE (PR): Pakistan Physical Therapy Association (PPTA) Punjab, in a resolution, denounced Pakistan Medical and Dental Council (PMDC) correspondence to provincial health secretaries for restraining Doctor of Physical therapy graduates from writing prefix Dr. Dr Muhammad Mohsin, general secretary PPTA Punjab, said that such initiatives are very regretful and will lead to contradiction in general. He insisted that medical profession is teamwork of health professionals. Mutual respect and understanding own domain is the need of hour. No physical therapist must breach into some other professionals domain same as like this no one must try to regulate or direct doctor of physical therapy regarding any issues other than competent physical therapy body/council. Unfortunately at present there is no council and all these issues arise from such lacuna and loop holes in system.

Dr Amir Saeed, president PPTA Punjab, on behalf of his cabinet approved the resolution and believed that this will not happen again. PPTA is going to have federal elections nationwide on 8TH September.

Nestlé celebrating I-Day

LAHORE (PR): Nestlé Pakistan is bringing back patriotism with their “Pyaray Pakistan” campaign, which having begun in June, will conclude on Independence Day with a one of a kind literary event featuring prominent Pakistani speakers including Salima Hashmi, Raza Kazim, Dr Arfa Syeda Zehra and Intizar Hussain.

Pyaray Pakistan is a platform created by Nestlé to celebrate Pakistan and by doing so, inject positivity in our society.

The public have been invited to participate in this campaign by sending in letters, photos, and videos that exemplify Pakistani heritage, cultureand cuisine. The today’s event, being held in Lahore, will display 68 shortlisted photos, selected from the many entries; one for each year of Pakistan.

The campaign has been enthusiastically received, with countless pictures and associated stories of Pakistani life being sent in. From food, to truck art, to cricket, Pyaray Pakistan has brought the best aspects of our nation to light and has given people an avenue to thank Pakistan and the great people who made it what it is today. While our country has faced many struggles, platforms like this give us the opportunity to remember the good, reflect on the bad and aspire towards a better future.

PMA asks Pakistanis to drink more milk

LAHORE (PR): Joining hands to address the critical issue of malnutrition, Pakistan Medical Association (PMA) and Tetra Pak Pakistan launch the #DrinkMoreMilk campaign under the Grow Healthy Pakistan initiative to create awareness of benefits linked with drinking milk. People of every age, including women, children and elderly, suffer from diseases like arthritis, osteoporosis and stunted growth due to nutrition deficiencies that can be alleviated with regular milk intake.

In his message to the people, PMA President Dr Ashraf Nizami said that milk is a unique natural package of essential nutrients required for the proper functioning of the body.

“It contains not only calcium and vitamin D but also significant amount of other essential nutrients such as protein, iodine, vitamin A and phosphorus among others.” It is important for every individual to make a habit of regular milk consumption to maintain a healthy lifestyle, he added.

Talking about the role of UHT technology in promoting milk drinking, Tetra Pak Pakistan Marketing Director Assad Abbas said, “UHT milk is the most viable and effective dairy nutrition solution for Pakistan. Due to aseptic packaging and processing technology, it has a much longer shelf life and can be distributed far and wide in the country without the need for refrigeration. In the UHT process, raw milk is heated very rapidly to a temperature of around 137 degrees Celsius for just a few seconds, and then rapidly cooled. This technology ensures that practically all pathogens are eliminated, while the essential nutrients in the milk are maintained.”

He added that as the world’s leading food processing and packaging solutions company with its vision to make food safe and available everywhere, Tetra Pak can play a pivotal role in the fight against malnutrition in Pakistan.”

CCBPL set to celebrate empowerment of women

LAHORE (Staff Reporter): Coca-Cola Beverages Pakistan Limited (CCBPL) is set to celebrate the empowerment of women in Pakistan at its ‘Savvy & Successful’ award ceremony this October. This annual movement aims to recognize remarkable women for their efforts and contribution to society. CCBPL will salute eight enterprising women who are actively promoting positive change in Pakistan and will present them with awards to inspire women from all walks of life. Savvy & Successful has previously honoured women from diverse backgrounds.

Amara Bashir, Director Human Resources at CCBPL commented, “Women are an integral part of our society. It is important to recognize that many women have shaped and continue to shape the future of our country. These women deserve recognition and admiration for their contributions, and that is exactly what this campaign seeks to highlight.

CCBPL itself is a key proponent of equality, with women holding 33 percent of leadership roles within the organization.”

Challenging established norms through Savvy and Successful, CCBPL will celebrate women who have overcome tremendous trials through sheer hard work and the will to move forward.