Erum Khan is synonymous with glamour and elegance, with each piece a symbol of exquisite craftsmanship and design aesthetic. The collection “Dastoor-e-Ishq” was showcased. Erum Khan used very intricate and small work with focus on detailing. This is what set this collection apart from the previous collections showcased at the couture week . The colour palette focused on earthy colors and warm pastels with red/purple tones to uplift the outfit. It finished with pearls and subtle gold touch to the designs making it a style statement.


Travelling back into Mughal period what catches the eye is “tehzeeb”. It reflected through all the personalities of the era: how the genius architects planned wonders of the world, how the historians documented the daily doings, how the painters delivered drop of hues to the fragile buds, how the musicians let the symphonies flow, how ‘Nazars’ were offered, how thank you and gratitude was delivered, how appreciation of beauty was unfolded in treasures or how ‘takhalus’ was thought.


Leading multinational jewellery brand, Damas presented through its collection a wide array of its brands in its showcase at the Bridal Couture Week which included Nakshatra, diamond jewellery which reflects a slice of the night sky and the luminosity of countless stars.


For ‘Talismen’, The House of Arsalan Iqbal invited their clientele to embark on a journey back in time with them. From the days of the Ummayad Caliphate all the way to Emperor Akbar’s rule of the vast land that is the subcontinent.


GULNAR MANZIL popularly known as UMAR HAYAT MAHAL was a masterpiece of the artistry and craftsmanship of Chiniot from its intricately carved wooden structures to beautifully painted murals. The collection features looked truly fit for a queen, using design work derived from the architectural details of Gulnar Manzil.


Mehdi’s latest collection delved into the realm of the mysterious, playing with exotic fabrics and flirtatious moods to create a seductively compelling line. This couture line makes you marvel at the soulful serenade that is evident in each and every design.

Traditional, exclusive and breathtaking, each ensemble has been designed to bring out your inner decadent self.


Zainab Chottani again set out to mesmerize the viewers with her new opulent collection “Aqaasi-e- Dhanak.” Aqaasi-e-Dhanak, is a continuation of the previous collection showcased at BCW. With gleaming Swarvoski details on exquisite French lace and floral appliqués, this mixture of pastel to colored assortment of bridal wear was truly ethereal.


A day time soiree, textiles in cream decked with bouquets in hues of blush and peach with a back drop of dangling crystal. The stage is set to compliment the “Sahar Atif bride” as she walks right into a fairy tale.

Delicate organza, layered nets with dusts of crystals and pearls in pale shades of ivory, rose pink, powdery grey and dusty gold, softened with a scent of jasmine hanging low in the air.

Faizan Javed


The last day of fashion extravaganza Telenor Bridal Couture Week 2015 concluded on a higher note. The show offered everything Pakistani and keeping up with the tradition of delayed starts, it started with an hour and a half delay.

The third day brought many surprise appearances for the audience sitting on either side of the runway. The collections by Fahad Hussayn, Saher Atif, The House of Arsalan Iqbal, Erum Khan, Zainab Chottani, Nilofer Shahid, Asifa Nabeel, Mehndi and Damas were showcased on the ramp. The seasoned film star Resham was the showstopper for Erum Khan, and for the mega finale handsome actor Hamayun Saeed along with Canada-based model Sabina Pasha walked the ramp for Damas. The glittering finale was elated by the powerful performance of famous kathak dancer Nighat Chaudhry and her clan of dancers. One of the highlights of the evening was telenor talkshawk dance perfomance featuring model Sadaf Kanwal and Rachel choreographed by Wahab Shah. Tehmina Khalid of Take II handled the PR and media for the three-day long show.

Along with all the glamour some unfortunate incidents were also part of the show. As walking for designer Sahar Atif, a model laden with heavy jewellery and at least five piece lehanga tripped over her shoes, lost her balance and landed on her hands. But as they are well-rehearsed by maestro HSY, she immediately composed herself and completed her walk. The audience was very forgiving and motivated her till the end. Such incidents happened at least thrice but other than these slips, trips and falls, the fashion show was well-attended and properly divided into two acts giving a compact share of fashion knowledge and entertainment to the attendees.