LAHORE (PR): When Samsung Electronics first began developing mobile printing solutions in 2009, it aimed to make printing simpler and more convenient from mobile devices. The concept was that people who use smartphones and tablet PCs should be able to easily print a variety of content—whether email, screen shots or photos—directly from their mobile devices.

The first stage in achieving this vision began with the Samsung Galaxy series. The Printing Solutions team equipped ‘print’ buttons on the Galaxy Tab (2010 model), Galaxy SII, SIII, S4, Note and NoteII which, when pressed, automatically searched for any neighboring Samsung printers. Users had control over a variety of options such as the desired number of copies, the paper and image size.

Stage2: Expanded printing capabilities through Samsung Mobile Print App.

The Printing Solutions team wanted to bring mobile printing to a much broader audience, beyond Galaxy devices alone. The solution was the creation of the Samsung Mobile Print App, available on both the Google Play Store and the iOS App Store, bringing the promise of ubiquitous mobile printing closer to reality.

Stage3: Printing made easy, ‘Tap & Print’.

When the Samsung Mobile Print App first launched, Samsung heard a number of concerns from the community such as a perceived difficulty in finding the app on the Google Play Store and how there were some initial teething problems when some tried to install the app.

To truly deliver the concept of intuitive printing, the Printing Solutions team continued to seek new avenues to improve the printing experience. Using a combination of Near Field Communication (NFC) and Wi-Fi Direct Technology, the team envisaged a new type of solution that would benefit their customers. These two types of technology offer different things. NFC technology allows any device within a 4cm radius to be connected to another device simply by tapping them together. Wi-Fi Direct Technology enables the quick exchange of data between connected devices.

 These technologies had already been implemented in the Galaxy S series, but now they were to be combined for use between printers and smartphones.