KARACHI - Director Harvest Tradings Ahmad Jawad has said that despite publication of advertisement by ministry of commerce for the appointment of the Chief Executive Officer (CEO) Pakistan Horticulture Development & Export Company (PHDEC) in October 2013, no  appointment  could  take place as yet. Stakeholders of horticulture industry demanded the government to appoint some dedicated person for the post on priority basis who must have related back ground. Talking on Friday, Ahmad Jawad said that for the last 5 years the incumbent CEO showed bleak performance. Till date all export contributions including major events like fruit logistica have been done by the private sector.

 PHDEC has role of a facilitator to lay down export strategy, create linkages, capacity building of the exporters and product development but unfortunately we never saw these types of initiatives. In spite of all; the organisation employees also suffered due to not getting their salaries on time; he remarked.

It is interesting to know that PHDEC had been created due to the enormous potential of Pakistan’s horticulture products in the global market. In the absence of a single ministry or institution responsible for development at all levels of the horticulture value chain it was considered important to set-up PHDEC to uplift this sector, especially in light of the impact of globalisation and WTO regime.