LAHORE - Sony Gulf, the regional arm of consumer electronics giant Sony, Wednesday announced it has contributed $100,000 towards flood relief efforts in Pakistan. Sony Gulf has coordinated with the Pakistan Red Crescent Society to ensure the benefits of its community involvement initiative adequately reach the victims of recent floods in Pakistan. Osamu Miura, Managing Director, Sony Gulf, said: Our sympathies are extended to the people affected by these natural disasters. And this contribution is an example of Sonys continued commitment to humanitarian relief throughout the world. We believe it is our responsibility to provide the necessary assistance that will enable them to rebuild their future.