WASHINGTON (AFP): A cowboy who became one of the most recognizable faces of Philip Morris tobacco’s iconic ‘Marlboro Man’ advertizing campaigns has died, funeral home officials said Thursday. Darrell Winfield, 85, passed away on Monday at his home in the western state of Wyoming, a statement from the Davis Funeral home said. No cause of death was given for the actor, who remained an active cowboy throughout most of his life, even after he was propelled to stardom as the face of Marlboro in 1968.

For many, Winfield remained the embodiment of the sort of rugged, down-to-earth, pioneering outdoorsman that the Marlboro Man was designed to represent.