Lahore - High-speed and affordable 3G broadband connectivity to the internet is essential to sustainable economic growth and development of the country.

“Information and Communication Technologies have gained tremendous importance worldwide as with the introduction of high speed broadband internet the importance has increased four folds,” said Asher Yaqub Khan, CCO Ufone, at a ceremony held to mark the World Telecom Day. He said that Ufone is celebrating the recent 3G launch in Pakistan, which is in line with this year’s theme of ‘Broadband for sustainable development’.

This year’s event highlighted the importance and outreach of high speed internet throughout the world, relevant with the current scenario in Pakistan. Ufone, realizing this importance, celebrated this event with full zest and enthusiasm, highlighting the introduction of 3G and its far reaching impact on the country. “The introduction of 3G mobile broadband in Pakistan has unleashed new horizons for the country as it enters a new digital age.

But, what needs to kept in mind is that its direction should be towards sustainable development of the country.”

The importance of this technology can be deciphered from the fact that by 2018, 85% of the world’s population will have access to internet via 3G technology. The sustainable use of this technology can have wide ranging benefits. If used properly, it has the potential to boost the development and growth of a country.

Studies have shown that a 10% increase in penetration can elevate the GDP by 1%. Moreover, an increase in the broadband speed(double) can increase the GDP by 0.3%.