LONDON

The British government’s main Gov.uk website has won the prestigious Design of the Year award, praised for its well thought-out but “understated” design. Judges appointed by London’s Design Museum voted for the winner of the contest’s digital category to claim the overall prize, chosen from 98 entries and beating winners in six other design categories. Museum director Deyan Sudjic dubbed Gov.uk the “Paul Smith of websites” in a reference to the successful British designer and described it as simple, direct and well-mannered.

“It makes life better for millions of people coping with the everyday chores, from getting a new passport, to paying their taxes,” Sudjic said in a statement announcing the awards. Prime Minister David Cameron praised the website as a vital part of the government’s efforts to be transparent by combining all of the British government’s websites into a single domain.                –Reuters