Emirates Skywards marks 16 years with over 16m members


LAHORE (PR): Emirates Skywards, the award-winning frequent flyer programme of Emirates airline, has marked its 16th year milestone with over 16 million members and the successful launch of new initiatives to enhance reward options for members.

Since the programme’s inception in 2000, Emirates Skywards members have redeemed a whopping 220 billion miles on reward flights, hotels stays and exclusive access to the biggest events worldwide. The diversity of the programme’s partners and rewards are reflected in the airline’s global customer base and network spanning six continents and over 150 destinations.

With a focus on customer satisfaction, Emirates Skywards continuously forms exclusive partnerships and introduces new initiatives to offer greater value, choice and flexibility to its members. Most recently, Emirates Skywards has introduced Cash+Miles – allowing flight redemption using a combination of cash and Skywards Miles. Members in all four tiers – Blue, Silver, Gold and Platinum – can start redeeming flights with as little as 2,000 Miles. This popular new initiative instantly reduces the cost of the tickets and can be used on any Emirates flight across all classes, making any seat available to Emirates Skywards members.

To date, Emirates Skywards has 14 airline partners including strategic partnerships with Easyjet and Qantas, offering members access to one of the world’s largest networks of global travel destinations. The programme also has 24 hotel partner brands covering nearly 20,000 properties worldwide. This includes a collaboration with the Starwood Preferred Guest (SPG) programme which gives members double rewards through the ability to earn both Skywards Miles and Starpoints when they fly with Emirates or stay with Starwood.

As part of Emirates airline’s numerous sponsorships in sports, arts and cultural events, members have also enjoyed front row access to some of the biggest world events including the Emirates Airline Dubai Jazz Festival.

Since January this year, over 12,000 tickets across 40 sporting events have been made available to members. The tickets offer access to world-class sports including events in rugby, tennis, baseball, horseracing and Formula 1®. However, football is the biggest draw for Emirates Skywards members. Emirates sponsors six top European clubs: Paris Saint-Germain, Real Madrid, Hamburger SV, SL Benfica, Arsenal, AC Milan, and in the last nine months, over 5,000 tickets were made available for Emirates Skywards members to watch their favourite teams play in the Spanish La Liga, Bundesliga, Portuguese Primeira  Liga, FA Premier League, Lega Serie A, and Ligue 1.

Besides sports fans, Emirates Skywards also engages with artists worldwide. In 2010, it launched the annual design competition known today as Art of Travel. Each year, aspiring artists are invited to design the programme’s four membership cards, giving them a platform to showcase their talent on a global scale.

Emirates Skywards members also enjoy access to a global network of 39 Emirates lounges in major airports including six lounges at Dubai International Airport.  Members are also given excess baggage allowance of up to 20kg. Please visit emirates.com/skywards for more information or to sign up as a member.



Two global wins for Spectrum Y&R

KARACHI (PR): Spectrum Y&R, an affiliate of the Y&R network, has been awarded two prestigious wins on an international platform, i.e. the Spikes Asia Award and Creativity International Awards. Y&R Singapore and Spectrum Y&R’s innovative effort ‘Kites of Hope’ won the Bronze Award at Spikes Asia under the ‘Small Scale Special Solutions’ category. ‘Kites of Hope’, a unique initiative, uses kites, a cultural icon of spring, as a communication vehicle to spread awareness about missing children, of which four have been recovered and reunited with their families.

Another shining moment for Spectrum Y&R is winning the US-based 46th Creativity International Print & Packaging Design Awards for its outstanding packaging for the LU Bakeri range (Continental Biscuits Pvt. Limited).

The award-winning packaging had already created a stir in the market, and was awarded for excellent creative design including excellence in presentation, color, copywriting, typography, photography, message, printing techniques, layout and relevance to the category.



Telenor Pakistan wins P@SHA ICT award

KARACHI (PR): Pakistan’s leading telecom and digital services provider, Telenor Pakistan has won the annual P@SHA ICT Award 2016 in “Innovation in Service” category. The award is a recognition of Telenor’s ground-breaking mobile agricultural service ’Khushaal Zameendar’. ‘Khushaal Zameendar’ is Telenor Pakistan’s public service for small scale farmers in Punjab province and part of its m-agriculture initiatives. Telenor users can subscribe to the service free of cost by simply dialing 7272 and receive two alerts on daily basis – a morning weather forecast and farming tip for their preferred crop and an evening alert regarding livestock management advisory.

Subscribers can choose to receive the alerts through SMS or OBDs, while also having access to an IVR - 7272 where they can listen to localizedand informative content regarding multiple crops. Basically conceived to help small farmers, the IVR content has been stylized to replicate regional language conversations in a typical Pakistani rural household in three languages including Urdu, Punjabi and Saraiki, and help them keep tabs on a number of topics related to agriculture, nutrition and livestock.

Commenting on the achievement, Irfan Wahab Khan, CEO Telenor Pakistan, said, “mAgri is one of Telenor Pakistan’s priority areas as the agriculture and farming sector contributes significantly to the country’s economy and enhancing the sector with digital technology will have far fetching results. Today, we are humbled to be the favorite digital lifestyle partner of over 900,000 farmers in Punjaband counting.” “The P@SHA ICTAward for ‘KhushaalZamindar’ is a prestigious achievement and we are thankful to P@SHA for recognizing our efforts to empower Pakistani societies through accessible and relevant digital solutions,” he added.





Ayaz Sadiq visits Ghurki Hospital

LAHORE (PR): Ayaz Sadiq, Speaker National Assembly, visited Ghurki Trust Teaching Hospital recently along with his official staff. He was welcomed by the management, Mushtaq Ahmed Mian (member Board of Trustees), Dr Shahid R Qureshi (medical superintendent), Mohammad Naeem Ghurki (director accounts & projects) and Dr Khuram Ejaz (Additional MS). He visited private rooms, male, female wards and state of the art operation theatres of Spin Canter. Prof Dr Naeem Ahmed briefed the guest about the sterilisation of surgery equipments and modernisation of the operation theatres. Prof Dr Amer Aziz (chairman and head of spine centre) discussed the future projects of the Hospital. NA speaker appreciated the services provided to the patients and quality work at Ghurki Hospital. Naeem Ghurki briefed over all facilities available in the Hospital, the existing capacity of 580 beads and also addition of 100 beds in spine centre & 26 beds in Executive Block. He also explained about attendants rest array (Musafar Khana). The guest was satisfied and showed his keen interest to extend his personal efforts at Government level to facilitate financial needs of the Hospital for noble cause.