This is apropos of the announcement by government regarding the advancement of clock by one hour from April 15 as a measure for conservation of energy. I appreciate this step because I deem it necessary for a power-deficient country like Pakistan. However merely imitating developed countries will not serve the purpose. The government needs to do some bit before implementing such measures. Due to extremely low literacy rate, the majority of people would not be able to comprehend the real motives and purpose behind the advancement of clock. There is a good chance that in most parts of the country, people would keep tracking both previous and current time simultaneously. And people in rural areas may keep on following the previous time, something I have witnessed myself the last time we advanced the clock. The switching of lights would still be based on time instead of sunlight. Therefore, the government must first launch a full-fledged campaign to educate and persuade people about importance of time advancement. This will definitely get a buy-in from the people for this whole practice and enable administration to fully realize the benefits associated with time advancement. -ALI AMMAR, Karachi, via e-mail, April 9.