SIALKOT - Ambassador of Germany in Pakistan Dr Michael Koch has vowed to make all-out sincere efforts to boost mutual trade ties between Pakistan and Germany, saying that the time was ripe to further strengthen these mutual trade ties between the two countries. He assured to provide all technical assistance for ensuring the easy and direct access of Sialkot exporters to Germanys international trade markets. He stated this while addressing an important meeting held at Sialkot Chamber of Commerce and Industry here on Monday. He stressed upon the need of making some effective and positive steps for boosting and strengthening the mutual trade ties between Pakistan and Germany, inviting the Pakistan business community to divert their business activities to Germany , besides, participating in all the coming industrial exhibitions and trade fairs being held soon in Germany. He offered some direct trade relations to Sialkot business community, besides, pledging full support and technical assistance to ensure the easy access of Pakistan business community to international trade markets of Germany and Europe through Germany. He agreed with SCCI proposal regarding the regular exchange of updated trade information and mutual trade delegations to enhance the trade between the two countries. On this occasion, the Sialkot businessmen pointed out that there was no doubt to say that Sialkot made sports goods, surgical instruments, leather products, gloves of all sorts, textiles items, sports wear, martial arts uniforms & accessories, musical instruments, kitchen ware, hollow ware, knives, cutlery items and military uniform badges etc. could find a good market in Germany. The main hurdle is direct link between business communities of both countries. There is lack of communication and proper marketing. They said that Sialkot exporters have a great potential to explore and capture the international trade markets of Germany. Dr Michael Koch said that there were bright opportunities of setting up joint ventures between the business community of Sialkot-Pakistan and Germany in different trade fields, as the several companies were showing keen interest, in this regard.