Our staff reporter


Swarovski, the global leader in cut crystal and fashion jewellery, hosts the first ever Sparkling Couture exhibition, celebrating the brand’s long-standing relationship with couture designers, as well as its 120th year of operation. More than 36 couturiers and 6 Jewellery & Accessory labels from across the Middle East and South Asia will come together in the first event of its kind - each showcasing one specially-designed creation at the exhibition being held at The Madinat Arena on November 4th. The event will showcase Pakistani couturiers: Elan, Maria B, Faraz Manan and Tena Durrani, all presenting a contemporary take on Ethnic Bridal wear. Visitors to Sparkling Couture will experience exquisite couture pieces made with Swarovski crystals including intricate bridal, occasion and ethnic wear pieces, including kaftans, jalabiyas, evening gowns, accessories and jewellery.

“Sparkling Couture is a celebration of the incredible couturiers we have in the Middle East and South Asia,” said Flemming Nielsen, Vice President Operations, Asia South, “Our region is renowned for its love of customization, embellishments and, of course, bespoke couture. Bringing together these designers on one platform perfectly demonstrates the diversity of our couturiers and also offers a platform to celebrate our 120th anniversary in a one-of-a-kind interpretation.”

Swarovski has had a presence in the Middle East since the 1970s, and since then has established itself fully in the bourgeoning arts and design scene by collaborating with local fashion designers, architects, distributors, and local craft clusters that use Swarovski crystals in their unique work across the region.