The results of a Gilani Research Foundation Survey carried out by Gallup Pakistan revealed that 65% of TV viewers take high or modest interest in watching TV advertisements. In a survey a nationally representative sample of men and women from across the country were asked the following question: How much interest do you take in watching advertisements on Television? The findings of the survey reveled that 23% respondents stated that they take high interest, while 42% said that they take moderate interest. 32% people said that they do not take any interest in watching advertisements on Television and 3% gave other responses.