KARACHI (PR) – Fahad Hussayn in collaboration with Ittehad Textiles launches their debut collection in a wide array of colours with a unique concept titled Print Museum. This concept integrates local craft infused with lawn fabrics and outfits. Five years of in-depth research into design sensibilities and history of local craft forms has given the brand a competitive edge. Print Museum’s each and every print is designed meticulously depicting where the print is derived from. Ittehad Textiles’s Fahad Hussayn Design Museum encompasses Luxury lawn classics, live digital prints available in limited edition.

The concept was brought to life at Imperial Marquee , where top notch models like Nadia Hussain, Ayyan Ali, Fauzia among other models like Abeer, Iqra, Manal, Monica, Mubashira, Nadia Baloch, Hira Tareen, Sadaf, Sehrish & Sidra Sajid dazzled in collection by Fahad Hussayn. The vision for this concept is “Design Museum is set to be the premier brand for the season where each outfit that a customer walks out with is esthetically pleasing, fashionably in style, unique as well as affordable as designer lawn should be”.