SWABI - Participants of the three-day media festival in Ghulam Ishaq Khan Institute of Engineering Sciences and Technology said that the youngsters should adopt the new emerging trends in both electronic and print media because the world of today is the world of media.

Organised by GIK Institute Media Club, the  experts and students from various universities across the country participated in the festival.

They expressed their views about the role of the media and the responsibility of journalists who strive to play their due role in the prevailing distributed scenario in the country.

The organisers said that the main objective of the event was to promote digital media and digital arts among the youth of the country who confront numerous challenges and difficulties.

Assad Sulaiman, President of the Media Club, said that the participants displayed their skills in photography, short film, graphic and designing. “The response and enthusiasm of the participants was very positive and we provided a platform to them,” he said.

Pir Hamid Kheshgi and Abdur Rehman of Department of Multimedia Arts, National College of Arts, Lahore, said that that media should highlight the positive aspects of the society instead of focusing on negativity.

“It is a true professionalism to avoid from negativity. This trend has adopted by the media people in Europe and America,” said Kheshgi.

“We have seen in the festival that the young talented youth of the country have appetite to learn, especially about the media and arts.

This trend is expected to be strengthened with the passage of time,” said Rehman.

Meanwhile, the two-day book fair/exhibition held in Ghulam Ishaq Khan Institute of Engineering Sciences and Technology was concluded here on Sunday.

The fair was organized by the institute central library. Leading book sellers from Islamabad and Lahore displayed various verities of books on different disciplines of engineering education, IT, history, politics, current affairs, literature, biographies, Pakistan affairs and dictionaries.

The booksellers said that as compare with other topics both students and academia took great interests in the books on different disciplines of engineering education.

They selected books of their choice. The academia purchased books for their respective faculties and personal use.

The students said that the great advantage of such fairs was that the students could purchase books on subsidized prices.

No doubt the books have turned very expensive. However, the libraries played a great role in extinguishing the books appetite of the students, they added.

The booksellers appreciated the purchasing trend but they also admitted that buying different volumes of their study was not an easy task for the students.