LAHORE - IGI Investment Bank, a part of the IGI Financial Services group, has signed a Memorandum of Understanding with American Life Insurance Company (Pakistan) Limited (ALICO) to introduce insurance and savings products for its customers. The signing ceremony held at the IGI Financial Services head office in the presence of senior executives representing both companies. By signing the MoU, IGI Investment Bank customers will have the privilege of availing valuable insurance and savings products offered by ALICO, the market leader in international life insurance with assets in excess of US$100 billion and operations in 55 countries worldwide, through the bank's advisory and distribution channel. Speaking on the occasion, Samir Ahmed, MD & CEO of IGI Investment Bank stated, "By joining hands with ALICO we aim to provide a complete range of financial services to our customers under one roof, and we are confident that this initiative will facilitate us in offering convenience and value-added services to our customers." Arif Sultan Mufti, Chairman & CEO of ALICO said, 'In a country still relatively new to the concept of bancassurance, we aim to increase its potential in a market where exposure to financial markets is still on a rise. Going into an understanding with IGI Investment Bank, we hope to create a long term relationship with them, providing our expertise in the field of insurance, whilst aiming to cater to the masses through different channels'.