LAHORE (APP) - The Lahore Chamber of Commerce and Industry (LCCI) is all set to organise a week-long Lahore Shopping Festival from April 4, to expedite trade and business activities. In a media briefing here Saturday, LCCI President Shahzad Ali Malik said the event would also help highlight Pakistans soft image to bring investors back. Malik said that the festival was being organized in collaboration with the Punjab government to revive and highlight the cultural heritage of the city that had in the past been instrumental in creating economic activities. He said Lahore had always attracted domestic and foreign visitors to numerous cultural festivals like Horse and Cattle Show, Mela Chiraghan and Basent. He said Lahorites traditionally like festivities, adding, Unfortunately a downturn in economy and terror activities put a halt to cultural and social activities. To a question, he said the festival would kick off on April 4 with the final of a polo tournament at the historical Lahore Polo Club, which was the second largest polo ground in the world. He said all leading business families, economists and scholars would be invited at the final followed by high tea. Detailing the event features, he said there would be a Qiraat competition on April 5 in which the best Qari would be presented Rs 100,000 and a Umra ticket. On April 6, there would a vintage car rally from Siddiq Trade Center Gulberg to Liberty Chowk in which around 50 cars of 1920 to 1965 would take part. He said former Commerce Minister Shahzada Alam Monnoo would participate with his 1965 Rolls Royce. This activity, he added, would fascinate young generation and the city would give a festive look. The same day a Young Entrepreneurs Business Plan Competition would be arranged at 90 Shahra-e-Quaid-e-Azam and best planners would be given prizes. A musical evening in collaboration with World Punjabi Organization would be organized on Raiwind Road. LCCI Senior Vice President Shiekh Muhammad Arshad said after a peace walk on April 7, from LCCI to Alhamra at 10:30 am, a photographic completion specifically for photographs of Lahore city would be held at Tollinton Market Hall. On April 8, he said, Lahore Wrestling Championship has been arranged at Punjab Wrestling Stadium on the special request to the Punjab government to revive this traditional sport of the city. The same day, a two-day 1st Punjab Expo would commence at Expo Center where traders and manufacturers would showcase their products at discounted rates, while heavy motor bikes rally would be organized from LCCI office to Lahore Expo Center that would attract public though out its route. Then a fashion show would be held at Royal Palm at 8 pm. On April 9, there would be a conference on Investment Opportunities in Lahore at Lahore Expo Auditorium in collaboration with the investment wing of the Punjab government. The next day would start with cycle race from LCCI to Expo Center. He said on last day of the festival a concert and cultural show would be held at Shahi Haman at 8 pm. He said through out the week shopping markets and some important places would be decorated to give the city a festive look. Markets like Anarkali would offer goods at discounted rates, he added. He said each event would be organized by representatives, one each of the Punjab government and the LCCI. He said Hamza Shahbaz is heading the government committee that would facilitate the LCCI in organizing the event.