Large, super-sized hoardings and signboards have taken over the city of lights and marred its beauty. The landscape of the city has badly deteriorated because of these giant billboards displaying advertisements of cellular companies and lately, lawn cloth collections. This amounts to commercializing the entire city without any regard to the norms and principles of Islam. Those who talk so much about women's prestige and integrity remain silent on the act of these companies belittling women for a piece of cloth. It is imperative that we come back to the Islamic teaching and to our Creator and shun all the things that question our loyalty to our religion and belief. HASSAAN SIDDIQUI, Karachi, March 25.