Islamabad - The Capital Development Authority (CDA) has started campaign to remove illegally installed billboards and different other advertisement boards from the city.

Especially constituted teams of Directorate of Municipal Administration (DMA) are conducting operations and have initially removed 38 billboards and pylons (mopies) from different areas of Islamabad. According to the claim of CDA, the authority has also set the target of the revenue of directorate of Municipal Administration to Rs 600 million for the next fiscal year by fixing loopholes and ensuring transparency. During different operations, the teams of DMA removed seven rooftop billboards from Markaz F-10 and F-11, which were not only causing financial loss to the authority but were also posing continuous threats to life safety of the general public visiting these areas.

Similarly, twenty-one billboards of different sizes were also removed which were installed illegally along Kuri Road.  During another operation, teams of DMA completely cleared the areas of Behka Syedan and removed four billboards installed illegally in the area. In addition to removal of billboards, seven pylons (mopies) installed illegally in Sector E-11 were also removed.

The chairman CDA has directed director municipal administration to ensure proper monitoring and continue the operation against the signboards in light of the advertisement rules 1977 within the capital limits indiscriminately.

He said that due to effective monitoring and concrete steps taken by the authority, revenue has substantially increased to Rs 480 million during the year 2013-2014 which was previously Rs 250 million in 2012-2013. He directed to fix all possible lacunas, plug leakages and ensure transparency to meet the target of Rs. 600 million during the next fiscal year.

The chairman CDA also directed to extend scope of the operation all over Islamabad and take strict action against the violators of CDA municipal bylaws.

Maroof Afzal further directed the DMA to actively peruse the cases pending in different courts, for early vacation of stay orders so that all illegal signboards could be removed from the city. He said that due to effective monitoring of the areas, installation of illegal signboards can be controlled and considerable revenue could be generated from these advertisements.