KARACHI - The theme of Marcon 2009, which will be held from January 28-29 2009, is "Marketing in Challenging Times", announced Marketing Association of Pakistan (MAP) President Syed Farukh Mazhar and S Masood Hashmi, Conference Chairman, here. They said that this is the most prestigious, comprehensive and sought after marketing event in the country as the conference will bring together marketers, nationally and internationally. They said, "Marketing in the 21st century continues to change and evolve. In times of new technological trends and increased accountability and transparency, marketers must be prepared to adopt new marketing strategies and show the ROI of their marketing efforts. In order to stay on top of the game, organizations must equip themselves with the latest tools and techniques to advance their marketing strategies, enhance customer loyalty and satisfaction, and demonstrate the results of their marketing campaigns. MARCON 2009 is designed keeping this perspective in mind." They further said that this conference has received overwhelming response over the past several years with over 2,000 industry professionals attending. MARCON 2009 will cater to the real need of the regional marketing professionals to address global and regional marketing issues and share industry's best practices. MARCON 2009 is focused on what should be the role of marketing in this rapidly changing world. Speakers at MARCON 2009 comprise of reputed practitioners, consultants, commentators and academics from across the globe. Over 500 industry professionals from domestic business houses and MNCs have given their consent to attend; more attendees are expected from Asian and Middle Eastern countries.