Lahore : Exporters could gain enormous business advantages by exercising their business potential through e-commerce and e-marketing activities. Experts said this while addressing a seminar on  trade promotion for SMEs arranged Wednesday under the auspices of TDAP. In his welcome address, Director General TDAP Lahore Azhar Iqbal said that the present day business practices are swift while an exporter is supposed to keep abreast with the technological advancements to keep the momentum of their business.

He informed the participants that TDAP in light of TDAP vision is endeavoring to help, educate and facilitate exporters to broaden the export base of the country. He hoped that this activity would help the participants in understanding of their business practices through e-commerce.

Addressing the seminar, Consultant Google Badar Khushnood highlighted the key trends in e-commerce. He apprised the participants about the benefits of vital e-commerce services through which an exporter could enhance his capacity building, could assess and evaluate market surveys and new trends and generates business weightage in line with the market requirements.