LAHORE - The Deputy Head of Mission Embassy of Switzerland Nicolas Plattner has called for more interaction between the business communities of Pakistan and Switzerland so that they could be able to avail the opportunities. The Swiss diplomat was speaking at the Lahore Chamber of Commerce and Industry. LCCI President Mian Muzaffar Ali, Senior Vice President Tahir Javaid Malik, Vice President Irfan Iqbal Sheikh, former Presidents Shahzada Alam Mannoo and Mohsin Raza Bukhari also spoke on the occasion. Nicolas Plattner said that there are quite a few sectors wherein there is huge potential for the Swiss businessmen particularly the transfer of technology for the textile sector has a lot of scope. He said that several Swiss Companies were already operating in Pakistan and doing a successful business, which is enough to prove that the Swiss investment has a bright future in this country. The diplomat expressed the hope that Swiss investment would see a boost in coming months due to liberal investment policies of present regime. He also urged the LCCI office-bearers to bring a delegation to Switzerland so both the sides could initiate joint ventures. He said that major bottleneck in promotion of trade and economic activities between the two countries is the lack of information about business opportunities. We need to undertake frequent activities like exchange of business delegations, organising country exhibitions, participation in fairs and exhibitions, seminars and workshops etc. to ensure a continuous liaison. Speaking on the occasion, the LCCI President Mian Muzaffar Ali said that Swiss economy is one of the most developed economies of the world, having highly advanced industries such as machinery, chemicals, watches, textiles and measuring instruments and transfer of technology in these areas could do miracles for Pakistan. He said that the Swiss Govt had already taken a number of measures to strengthen its SME sector. It could also suggest us ways and means as to how Pakistans Small and Medium Enterprises could be improved. He invited the Swiss businessmen to invest in industries like chemicals, watches, textiles in Pakistan on 100pc equity basis or in the form of joint ventures with local industries as the output of these industries will not only be consumed in Pakistan but will find its way in the much expanded market of SAFTA, Central Asian Republic, Afghanistan and Gulf countries. The LCCI Senior Vice President Tahir Javaid Malik and Vice President Irfan Iqbal Sheikh said that Pakistans rice, textile, sports, surgical and leather products and fruits such as mango and kinnoo are best of the best in the world. Pakistan has a competitive edge over the countries in terms of price also. Swiss businessmen need to compare the quality and price of Pakistani products to meet their domestic demand.