LAHORE - Revival of Pakistani cinema is of much significance for its growth and development, and for the achievement of the same the government will have to regulate VCR, DVD and cable network that has sidelined the cinema industry, forcing the owners to turn their theatres into commercial plazas or filling stations. It seemed that the revival had begun when the government in 2001 withdrew entertainment tax and the cinema owners started investing again. But the next year was more desperate when cable network and DVDs made their way into the market, presenting same activity or content with a free hand and in absence of any visible regulation that was shown on cinema screens. This action, which probably resulted from governments double standards, disappointed the owners further, working for the remake of cinema industry. The government provided maximum relaxation to this industry in 2007 by uplifting price control. The people started building new cinemas again besides renovating the devastated ones, said Nadeem Mandviwalla, a renowned film promoter and chairman of Mandviwalla Company. Talking to The Nation here Tuesday he commented that there was no regulation by which the government could control the new technology of DVD and cable network, as every new movie was being run on cable network before its formal release on cinema, leading to a collapse of mass entertainment houses in the country. He said that no doubt the European cinema industry also confronted disastrous situation after the invention of VCR, but they did not adopt double standards and made each channel equally effective regulating VCR and DVD by imposing various sanctions including not to present film before launching in cinemas. There was systematic check and balance on each channel, Nadeem maintained. Moreover, they introduced various advancements in cinema like multiplex screen, huge sound effects and other luxuries. Now we also have to change the concept of old cinema and furnish it on modern lines as DHA cinema is providing, he added. He said in Pakistan the government imposed sanctions on cinema including entertainment tax and price control but forced to compete Indian as well as European industry in such confused situation. He said the viewers demanded 'quality in movies whether it was a Bollywood or Hollywood flick, adding 'Khuda Ke Liye earned huge business due to its quality and left behind all the Indian movies. He said that there was a huge gap in cinema industry as we lacked latest technology and absence of human resource development. The cinema owners now needed veteran professionals to run this industry.